Step 1: Reason for Selling
Bill Stimming is a licensed Real Estate Broker at Keller Williams with approx 40 years experience. He is one of the top producers nationwide within the real estate brokerage community. Bill is the ultimate professional in his field, having marketed and sold well over a billion dollars in his thirty year career.
- Reason for selling
- Price
- Location
- Condition of property
- Size
- Design / style
- Accessibility
Step 2: The Cost of Selling
It is very important to first calculate the expenses that may be incurred while selling your home. This knowledge is absolutely necessary because it helps you to determine a good price for the house, as well as the potential profit that you can realize.
The cost of selling your home may include things like commission to be paid to the agent, taxes, advertising costs or specific reports, such as a property inspection.
Step 3: Price
The most important factor when putting your home on the market to sell is setting the right price. The price at which your property is marketed can make or break the deal.
Over-pricing of the property may result in:
- A smaller buyers’ pool
- A prolonged stay on the market that will result in lower offers being submitted
Under-pricing of the property may result in:
- A smaller buyers’ pool
- A prolonged stay on the market that will result in lower offers being submitted
Step 4: Location
Although you cannot do anything about the location of your property, it plays a very important part in the marketability of your home. So, it is important to take the following into consideration:
- Is your property priced in relation to other offers in your area?
- What type of neighborhood is your property located in – well-established, up-and-coming, transitional?
- Is your property located in an urban or rural area?
Step 5: Condition of Your Property
The condition of your property is always a factor in how quickly your home sells. It’s a fact: acquiring the highest market value and elevating your home above the others in the same price range often comes down to first impressions. Here are some inexpensive ways to maximize your home’s curb appeal:
- Keep the grass cut and yard clutter to a minimum.
- Apply fresh paint to any wooden fences and your front door.
- Clean windows inside and out.
- Wash or paint your home’s exterior.
- Ensure gutters and other exterior fashions are firmly attached.
Step 7: Accessibility
Accessibility is a major issue in many parts of the world. Again you cannot do anything about your home’s accessibility to specific things, but it does play a role in the price of your property. Your agent will work with you to highlight the places of interest that are most accessible to your home.
Here are a few important areas to think about:
- Public transportation
- Main roads
- Shopping centers
- Schools and other educational institutions
- Outdoor areas – public pools, parks, playgrounds
- Entertainment
